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7-Eleven Unveils Vcom In Philadelphia
Editorial video. Vcom is 7-Eleven's new self-serve financial transaction machine offering ATM transactions, money orders, money transfers, check cashing and bill paying. Currently installed in select Philadelphia stores, the kiosks will soon go online at 7-Eleven stores across the country.
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Digital license bundle. All of your digital and web uses for 1-year, including websites, apps, social media, and paid ads excludes uses on digital video sites like YouTube. Print license bundle. All of your commercial print uses for 1-year, including newspaper and magazine ads, in-store POS, non-POS displays, banners, posters, billboards, and more. Digital and print license bundle. The company said it was giving the Vcoms 12 to 18 months to become profitable or the company would exit the business.
The Vcoms initially offered check cashing, bill payments and money transfers. Cardtronics has removed some unprofitable services and added others that the company believes would make money. The ISO also has deployed Vcoms in stores in closer proximity to each other for a consistent customer experience.
Rick Updyke, president of Cardtronics U. Business Group, said the company is focused on getting the most out of its deployed assets. The agreements would allow advertisers to place their messages on the Vcoms in the United States, Cardtronics officials said. The contract with Cardtronics follows a similar deal i-design signed with Bank Machine Ltd.
Those machines are not multifunctional Vcoms. In the U. I-design demonstrated how the advertising worked on its website. After the ATM completed that phase of the job, the machine issued a receipt. On the receipt was printed a British pounds off coupon to Pizza Hut.
A commercial appears for no longer than 40 seconds, said Sara Christmas, i-design marketing director. The cardholder could purchase the food and drink at the 7-Eleven counter. Cardtronics and 7-Eleven would like cardholders to spend money in the stores, but i-design is expected to solicit advertising contracts from customers whose products are not sold at 7-Eleven. ATM advertising is very effective, Cardtronics officials said. Further, 94 percent of surveyed ATM users agreed that the transaction was a better experience when the advertising campaign was playing," a company spokesperson said.
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